FULL SERVICE.            STRATEGIC.            COMMUNICATIONS.
FULL SERVICE. STRATEGIC. COMMUNICATIONS.

NAGB

ADDITIONAL SUPPORTING INFORMATION FOR NAGB BID


Statistical and communications staff expertise to support the Governing Board’s National Assessment of Educational Progress (NAEP) preparedness research work

The following links are also relevant to these categories:

  • Knowledge of education marketplace (including assessment, curriculum, instruction and policy); and ability to apply this expertise to use NAEP data for multiple purposes to include development of visually appealing infographics, video scripts, press releases, and other materials, particularly for lay and educator audiences
  • Expertise in analyzing and interpreting education data and statistics such as NAEP and developing materials targeted to lay audiences

Link to Example 1

Link to Example 2

Experience developing print and electronic materials such as press releases, media advisories and electronic communications for national release events and other dissemination and outreach activities

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Comprehensive social media expertise with ability to exponentially increase presence on social media platforms and strategically integrate online conversations to raise visibility and impact

This content is also relevant to the following categories:

  • Experience in developing website content and enhancements with techniques on expanding social media and multimedia integration with measurable outcomes
  • Experience in designing and implementing multi-media communication strategies integrated with social media content

  • Expertise in the use of social media tools to engage stakeholders for targeted communications and to use analytics to improve communications and expand visibility directed to key audiences

Link to Example

Preparation of event and meeting summaries with quick turnaround capabilities

Link to Example